As businesses look to diversify their revenue streams, many are considering selling online courses and training materials. We spoke with Chris Badgett, the Co-Founder and CEO of LifterLMS, a learning management system for WordPress websites. We spoke with Chris about how businesses in Chester County can begin to sell their knowledge and expertise online.LinksLMScast podcast: https://podcast.lifterlms.com/LifterLMS website: https://lifterlms.com/Facebook Group for Course Creators: https://www.facebook.com/groups/lifterlmsvip/Chris Badgett on Twitter @ChrisBadgettBuilding Revenue Streams with Don Reid, Jr.NotesWhat is a Learning Management System (LMS)?Three primary buckets of LMS users: Expert industry; Traditional schools; and Companies and their training portalsImposter syndrome is real, but it is a addressable challengeBusinesses can use a LMS to educate prospects about the industry or current customers about products or servicesAn LMS can be very flexiblePivot to Digital Case Study: Balloon Artist TrainingZiv Raviv, owner of Kivi Media, took a love of balloon art and earned over $200,000 in a year serving a tiny niche, teaching customers balloon artWhat goes into creating an online course?A COVID-19 idea: restaurant owners could teach customers to cook their signature dishes at homeThe training could cover putting together a shopping list and actually preparing the entire mealSimple is better for getting startedMicrosoft PowerPoint allows for recording screencasts and Zoom can be used to record talking-head videos; even entire courses can be recorded on a phone, but get a tripod or self-stickGet the fundamentals of online training right:Focus on a clear customerAddress a very specific problemAim for a clear result or resolutionFollow a clear mechanism or method (“the secret sauce”)Teachers and SchoolsTeachers are learning to flip the classroom using tools like Zoom and LMSTraining videos are recorded in advance, where online video calls become more like coaching or Q&A sessionsGet in the Beginner’s MindsetTraining is easier to produce when it’s super focused – don’t try to boil the oceanBe sure to keep the customer in mind – get back to a beginner’s mindsetWhat does an online course or training look like?Different course frameworks:Learn a process – e.g., learn a recipeBehavior change – getting in shape, adjusting diet, etc.Case Study – learn by deconstructing what others have doneResource Course – create a library of very useful tools and materialsHybrid – mixing the other four frameworksFocus on the CustomerMake everything about the customer, and not about moneyPut the customer first: focus on the customer’s success and profits will flow in due courseOffer support for customers: provide weekly Zoom calls, create an online communities (i.e., a Facebook group)Coaching at a group or individual level can deliver more value for those customers, and provide additional revenue for the businessConsider the 1,000 True Fans approachRead: Building a Story Brand by Donald MillerWhat is technically involved with adding an LMS to a website?Along with LifterLMS, there are a number of LMS plugins for WordPressWP Engine offers a hosted LMS on WordPress as a package serviceThe post Creating Online Courses with Chris Badgett appeared first on Start Local.

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