SSON Research & Analytics reports that Order-to-Cash is the second most popular service provided by 66% of surveyed SSON members. With the present focus on process transformation and the rise in consideration for the customer – two topics that were certainly front and center at the recent SSOW Orlando event – O2C is posed to be the next site of customer-centric service delivery.  In conversation with three senior leaders from Sidetrade, this episode covers: The emergence of a 'secondary' customer; the government tax collection agencies, and how that affects Time to Invoice and Customer Experience Leveraging AI and prescriptive analytics for better collection outcomes The relationship between the customer and cash applications

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