This week it was awesome to dive deep into the future of e-commerce and shipping in India with Saahil Goel, Founder and CEO of Shiprocket. Shiprocket is the fastest growing e-commerce solution in India today; COVID has accelerated the business significantly and Shiprocket is shipping over 3 million packages a month now.
This conversation was particularly interesting because it was targeted on the Indian market - a low trust consumer economy filled with micro transactions fulfilled by cash. Saahil gave a thoughtful perspective on how to increase transaction trust and why bringing transparency to checkout is the key unlock for mom and pop businesses in India.
We touched on a number of interesting concepts: (1) first and foremost - the steps of an e-commerce transaction, (2) focusing on trust in the transaction, (3) building out an ecosystem of partners / integrations and taking a Shopify approach, (4) why post checkout is where loyalty begins for SMBs and (5) building a hyper growth company in India.

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