Welcome to the Sprint to Profit Podcast. This is Kirsty and Isaac and we developed this podcast to help highlight the very best strategies on how to grow your Amazon business as well as how to plan for your future growth and lifestyle.
Today we are talking with friend and colleague Rebecca Scanlon, from The Conversion Cure. We’re talking about the characteristics of an ideal client and how to connect with them so you can solve their needs (and not just see them as a dollar grab). How do you write to them? Rebecca also shares her story behind her business, how she got into the business, and what she’s learned from taking Kirsty and Isaac’s workshop.
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Talking Points:

00:20 - Introduction and Who We Are 
02:14 - Rebecca’s story and the story behind The Conversion Cure 
04:54 - What Rebecca learned from Kirsty & Isaac’s workshop 
08:00 - Connecting with your ideal market 
10:17 - Only focusing on traffic is potentially dangerous
13:09 - Rebecca’s process for creating a listing 
17:32 - Tips for a new lister
21:03 - Guidelines on how often to optimize
23:00 - Main characteristics of an ideal client 
26:53 - How to narrow down your ideal client 
28:10 - How to use the conversion on your listing & a secret gold mine 
30:53 - Turning features into solutions for your ideal client
34:50 - It’s so simple, people forget about it 
35:51 - Does good copy help your reviews?
37:36 - Getting in contact with Rebecca 
40:00 - Thanks and conclusion 

 
Resources/Links:
The Conversion Cure: http://theconversioncure.com/
 Our Website: https://www.goteamreal.com/
 
Quotes:
03:55 – “You had what I wanted. That’s how we usually find our mentors; they have something that we want for ourselves.” – Rebecca Scanlon
10:30 – “If you keep sending traffic and you’re not making sales for Amazon, they’re going to take your listing from up here and they’re going to drop it. Your ranking is going to drop.” – Rebecca Scanlon
27:15 - “I would start there: think about what your passions are what your interests are.” - Rebecca Scanlon, on finding your ideal client
16:30 – “Cater to people who want to read, and catering to people who just want to quick glance it and say, ‘Yeah, that totally connects with who I am.’” – Kirsty
08:30 – “Oh yeah, I’m trying to put a brand on a product, not put products into a brand for an ideal client who’s already existing, already wants these things.” – Isaac

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