ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Jobs to be done (JTBD): A decades old idea that powers many products of today"
Episode Synopsis
In this episode I celebrate the work of Dr Clay Christensen, one of the brilliant minds of our times, In particular we look at one specific contribution, Jobs To Be Done or JTBD and its implications to building new products and services in our world today
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