Ep 21: Scaling CS through Partnership with Paul Abdool and Franz Schrepf

Spotlight by CS in Focus
25/02/2025 52 min Temporada 1 Episodio 21

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Episode Synopsis

In this episode of Spotlight LinkedIn Live, Emma Lo sits down with Paul Abdool and Franz-Josef Schrepf, two powerhouse partnership leaders, to uncover what truly drives successful partner ecosystems in B2B SaaS.🎯 What you’ll learn: The 5 layers of partnerships—from brand deals to strategic alliances The 4C’s framework to evaluate partnership fit How Customer Success + Partnerships create a winning GTM motion Why channel conflicts happen (and how to prevent them) The future of partner-led growth in SaaS💡 Pro Tip: If your partnership program isn’t driving revenue, you’re missing the point. Learn how to align partnerships with real business outcomes. in Franz's "The Book on Partnerships" on Amazon

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