The SEO game is changing — fast. The old playbook of cranking out blog posts, waiting for Google to crawl your site, and hoping for clicks is quickly becoming outdated.In this episode, we sit down with Ray Wang from RW Digital, a digital strategist who never followed that traditional SEO model — and turns out, they may have been ahead of their time.We unpack:Why AI and large language models (LLMs) like ChatGPT are disrupting the way we think about searchWhat Zero-Click Search (ZCS) really means and why it mattersWhether ranking #1 still has value if nobody clicksHow to shift your strategy: first-party data, long-tail keywords, PR mentions, and moreWhat modern marketers should track in GA4 to measure impact in a zero-click worldIf your search traffic is dropping or your SEO strategy feels stuck in 2018, this one’s for you.

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