ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Bring Me Problems, Not Solutions with Pedro Porto Alegre from WJ Agency"
Episode Synopsis
In the first episode, we challenge one of the most ingrained corporate philosophies: "Bring me solutions, not problems".
How has the mindset impacted the way businesses operate, and more importantly, their ability to succeed?
But the truth is, we need to start focusing on the art of identifying the RIGHT problem as that's just as critical as finding the solution.
Our first guest, Pedro, Strategy Director at WJ Agency, will discuss how the best strategists uncover the true challenge worth solving and why slowing down to "sharpen the axe" is vital for effective marketing outcomes.
Read the blog
Check out our partnerships
Sign up for Pedro's Newsletter
How has the mindset impacted the way businesses operate, and more importantly, their ability to succeed?
But the truth is, we need to start focusing on the art of identifying the RIGHT problem as that's just as critical as finding the solution.
Our first guest, Pedro, Strategy Director at WJ Agency, will discuss how the best strategists uncover the true challenge worth solving and why slowing down to "sharpen the axe" is vital for effective marketing outcomes.
Read the blog
Check out our partnerships
Sign up for Pedro's Newsletter
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