In the 5th episode of the SportsBiz Unwrapped Podcast, host Richie Junior explores one of the most powerful revenue streams in global sports — merchandising. From jerseys, sneakers, and collectibles to digital assets like NFTs, merchandising has become a multi-billion-dollar industry that transforms fan passion into profit.We break down:🏟️ What sports merchandising really means💰 Why it’s a key revenue stream for teams and athletes🌍 How global brands like Nike, Adidas, and Jordan shape the business🇰🇪 The role of merchandising in Kenyan football clubs such as Gor Mahia, AFC Leopards, and Shabana FC🧢 The future of sports merchandising — e-commerce, sustainability, and digital collectables.Chapters00:00 Introduction00:33 Understanding Sports Merchandising01:04 Key Revenue Streams in Merchandising03:07 Examples of Successful Merchandising04:10 Types of Sports Merchandise05:06 Challenges in Sports Merchandising05:44 The Future of Sports Merchandise06:29 Conclusion and Sign OffDon’t forget to subscribe to our YouTube channel and follow SportsBiz Unwrapped on Spotify and Apple Podcasts for more insightful discussions on the business of sports.Shot and directed, produced and edited by: Javan O. Ekhalie  ⁨@Javan.360⁩  (https://www.instagram.com/javan_o_ekhalie/)Subscribe to us on YouTube, Spotify, Apple Podcasts, SoundCloud and all other podcast platforms.YouTube: https://youtu.be/O2oIr-970N4Spotify: https://open.spotify.com/episode/1RixkzhvlvNAPUpuyGduJM?si=778cbae5263b491bApple Podcasts: https://podcasts.apple.com/ke/podcast/merchandising-as-a-key-revenue-stream-in-sports/id1828916550?i=1000731435269All other Podcast Platforms:https://linktr.ee/sportsbizunwrappedpodcastVisit our website to read sports business and sports news stories at https://www.sportsbiz.co.ke/Our Social Media and platforms:LinkTree (All links): https://linktr.ee/sportsbizunwrappedpodcastInstagram:https://www.instagram.com/sportsbizunwrappedpodcastSportsBiz Unwrapped's TeamCo-Host, Director: Richie JuniorYouTube Channel- Football Twin TV (FT-TV): https://www.youtube.com/@footballtwintvInstagram: https://www.instagram.com/richie.junior1Co-Host, Director and Producer: Javan Okwayo EkhalieLinkTree (All links): https://www.linktr.ee/Javan_O_EkhalieInstagram: https://www.instagram/javan_o_ekhalie#SportsBizUnwrapped #SportsBusiness #SportsMerchandising #AthleteBranding #KenyanFootball #SportsMarketing #SportsIndustrySubscribe to us on YouTube, Spotify, Apple Podcasts, SoundCloud and all other podcast platforms.YouTube: https://www.youtube.com/@SportsBizUnwrappedPodcastSpotify: https://open.spotify.com/show/5V7yFm6Hl4nOqnsCM2WBziApple Podcasts: https://podcasts.apple.com/ke/podcast/sportsbiz-unwrapped-podcast/id1828916550SoundCloud: https://soundcloud.com/sportsbiz-unwrapped-podcastAll other Podcast Platforms:https://linktr.ee/sportsbizunwrappedpodcastVisit our website to read sports business and sports news stories at https://www.sportsbiz.co.ke/Our Social Media and platforms:LinkTree (All links): https://linktr.ee/sportsbizunwrappedpodcasthttps://linktr.ee/SportsBizKenyaInstagram:https://www.instagram.com/sportsbizunwrappedpodcasthttps://www.instagram.com/sportsbizkenyaX/Twitter: https://x.com/PodSportsBizhttps://x.com/sportsbizkenya_Facebook:https://www.facebook.com/sportsbizkenya/https://www.facebook.com/sportsbizunwrappedpodcastTikTok: https://www.tiktok.com/@sportsbizkenyahttps://www.tiktok.com/@sportsbizunwrappedpod

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