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Listen "Design, AI, & EVs: Breaking Down the Next Era of Automotive Experience with Derek Jenkins of Lucid Motors"
Episode Synopsis
Join Len Devanna, Founder of Cortico-X, on the latest episode of Speaking From Experience as I sit down with visionary automotive designer Derek Jenkins. Derek has led the creation of iconic vehicles for brands like Mazda, Audi, Volkswagen, and now Lucid Motors, where he's redefining the future of sustainable mobility. In this episode, Derek shares the inspiring stories behind his most personal projects, from the legendary MX-5 Miata to the innovative Lucid Air and Gravity. We explore how design balances aesthetics, function, and emotion, all while navigating the complexities of brand evolution and groundbreaking technology. Don't miss this deep dive into how design and experience shape the future of mobility—watch the full episode on YouTube here: https://youtu.be/UOSvD3sdq_MTogether with Len, Derek also delves into how the automotive industry is rapidly transforming with cutting-edge tools like VR and AI, emphasizing that technology should serve as a creative catalyst rather than a homogenizer. He discusses the importance of maintaining brand authenticity while pushing the boundaries of innovation, especially in electric vehicles where aerodynamics, materials, and user experience are more interconnected than ever. Whether it's designing a car that feels as good as it looks or reimagining the customer journey in a direct-to-consumer world, Derek's insights highlight the artistry and precision required to create vehicles that truly resonate. For these stories and more, tune in on YouTube and stay inspired!#AutomotiveDesign #LucidMotors #ElectricVehicles #Innovation #ExperienceLedDesign #BrandEvolution #DesignThinking #FutureOfMobility #SustainableDesign 00:00 Introduction to Automotive Design and Derek Jenkins07:38 Balancing Aesthetics and Functionality in Automotive Design14:36 Designing for Brand Evolution and Authenticity16:58 Creating the Lucid Air: A Clean Slate23:27 The Launch of Lucid Gravity: Redefining SUVs26:19 Reimagining the Automotive Buying Experience34:23 The Role of Technology in Modern Design41:26 Reflections on Iconic Designs: The Mazda MX-5 Miata
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