Day 5: 12 Days of Attorney Marketing Christmas—Answering the Phone in An Era of Automation—Secrets of Attorney Marketing with Richard Jacobs

18/11/2019 12 min
Day 5: 12 Days of Attorney Marketing Christmas—Answering the Phone in An Era of Automation—Secrets of Attorney Marketing with Richard Jacobs

Listen "Day 5: 12 Days of Attorney Marketing Christmas—Answering the Phone in An Era of Automation—Secrets of Attorney Marketing with Richard Jacobs"

Episode Synopsis

According to Richard Jacobs, "Answering the phone is a superpower, especially in this computerized, AI world of 2020." This might sound silly at first, but why might it be true? For one, because so many other attorneys—those who would otherwise be your competition—don't answer the phone or don't have someone there to answer it and get critical information from potential clients.   In an era of automation, making sure that your potential clients talk to a real person who can personalize the conversation will make them feel heard, understood, and important, and it will make them that much more likely to hire you. In this episode, you will learn:   · How to ensure that you don't lose potential clients, even if you're a solo practice   · In what ways public perception of attorneys has changed over the years and how to use this to your advantage   · What to say (or what to have your admin staff say) when returning a phone call to a potential client   Tune in for all the details.

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