303 How to Speak as a CEO So People Actually Listen. David Shelley

06/11/2025 38 min

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Episode Synopsis

Many leaders sound inauthentic, robotic or fake.It’s true: As a leader, it’s hard to sound authentic – to be real, relatable, and trusted. Some messages may come across as too corporate, others as too casual. The result is the same: there’s a gap between what you want to say and what your people hear. To close that gap, I’m joined by David Shelley, CEO of Hachette Book Group, one of the biggest names in global publishing, with more than 220 million books sold annually.He’s raw, real, and incredibly believable – and he shows us what authentic leadership communication sounds like at scale.Get your 50 Presentation Hacks here: https://eoipsocommunications.com/newsletter/00:00 Introduction & Authentic Leadership00:32 Open Office & Company Culture01:39 Industry Changes & Inclusivity02:27 Feedback & Growth Mindset07:54 Diversity & Changing the Story10:27 Business Growth & Pillars of Success12:14 Understanding Consumers14:50 Building Trust & Communication Channels19:23 Transparency vs. Confidentiality22:34 The Future of Publishing26:03 Advice for Aspiring Authors28:49 Leadership, Communication, and Final Advice38:35 Closing Remarks

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