In this episode, Aaron and E.J. discuss sales mistakes that people make when connecting with customers and clients. They emphasize the importance of understanding the context and situation of each prospect and not blindly going straight to the top decision-maker. They highlight the mistake of not respecting the chain of command and not building relationships with the person who champions the area of interest. They also discuss the importance of treating everyone with respect and following directions, as well as the negative consequences of mistreating other people in the sales process. Overall, they provide valuable insights on how to navigate sales situations effectively.TakeawaysUnderstand the context and situation of each prospect before reaching outRespect the chain of command and build relationships with the person who champions the area of interestTreat everyone with respect and follow directionsAvoid mistreating other people in the sales processAsk for feedback and learn from mistakesChapters00:00 Introduction and New Studio Announcement05:37 Avoiding Mistreatment and Building Rapport11:44 Consequences of Skipping the Chain of Command26:21 Navigating Sales Approaches with Different Clients31:38 Bringing Value and Asking for Connections35:43 Conclusion and Call to Action

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