In this episode, Aaron discusses the importance of knowing your numbers in business and how to develop a gross profit strategy. He emphasizes the need to understand financial statements, such as income statements and balance sheets, and the difference between sales revenue and gross profit. Aaron explains that knowing your numbers allows for data-driven decision-making and helps avoid emotional decision-making, which can lead to chaos in business. He also shares the benefits of implementing a gross profit strategy and how it can aid in scaling a business. Overall, Aaron highlights the significance of being a student of your business and making informed decisions based on financial data.TakeawaysKnowing your numbers is crucial for making informed decisions in business.Understanding financial statements, such as income statements and balance sheets, is essential.Implementing a gross profit strategy helps in analyzing and optimizing business performance.Regularly reviewing and adjusting your numbers is important for maintaining financial health and making strategic decisions.A gross profit strategy is a valuable tool for scaling a business and ensuring long-term success.00:00 Introduction01:21 The Importance of Knowing Your Numbers08:21 Knowing Your Numbers Consistently11:02 Gross Profit Strategy15:44 Adjusting the GP Strategy25:43 Overcoming Obstacles in Knowing Your Numbers38:05 Scaling with a GP Strategy42:22 Conclusion

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