SummaryIn this episode of the Spark Marketing Podcast, host Andrew Steane discusses the marketing landscape for SAP partners with Chief Partner Officer Nanette Lazina and Channel Engagement Manager Jake Eisbart. They explore the importance of effective marketing strategies, the challenges partners face, and the significance of deal registration. The conversation also touches on the role of AI in marketing and the value of customer success stories in building brand recognition and driving sales.Chapters00:00 Introduction to the Spark Marketing Podcast01:50 Vision for SAP's Partner Programs05:10 Key Marketing Strategies for SAP Partners08:03 Challenges in Marketing for SAP Partners09:00 Understanding Deal Registration11:54 Best Practices for Deal Registration13:00 The Role of AI in Marketing14:56 Importance of Customer Success Stories19:02 Collaborating on Customer SuccessTakeawaysThe podcast aims to help SAP partners improve their marketing strategies.Breaking down silos is essential for enhancing partner programs.Always-on marketing programs are crucial for maintaining brand visibility.Measuring marketing efforts is key to understanding success.Partner success stories can significantly enhance marketing efforts.Business Development Funds (BDF) are proposal-based and 100% reimbursable for 2024.Time to value is a major challenge for SAP partners.Deal registration helps manage channel conflicts and fund projects.AI can assist in content creation but should not replace human creativity.Collaboration on customer success stories amplifies partner visibility.

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