When you search SEO (Search Engine Optimization) you'll find a bunch of articles that will tell you exactly how to do it. They are filled with simplistic instructions and hacks that might work for a few days or weeks but they won't work for long.    Why is the top organic spot important? After all, the ads and map listing is above organic listings these days and you have to scroll down the page to find it.   Answer: The top organic spot still accounts for over 50% of clicks on the average page. That's a lot of clicks to lose and there are multiple companies competing for that same spot. This is why SEO services cost what it costs. (5k monthly fees are the norm in 2021)   The hacks no longer work because of the competition. When everyone is applying the same hack, then the hack loses its luster and they aren't good enough to make a difference anymore.   Jaso Khoo said this: "Really, if anyone can find and apply hacks and shortcuts in seconds, without experience, everyone can. The quickest way to blend into the crowd is to do the same thing as the crowd, and you have virtually no chance of standing out."   SEO revolves around these 3 things:   Links (Link Building & referring domains) Content (Content development & content marketing) Technical (Technical SEO)   If you are doing SEO yourself for your business then concentrate on the things you are really good at. If you're great at websites, then the technical SEO might be what you need to do more of. Great writer? Then do more content marketing and creation. If you are a local social butterfly and love making connections then contacting people for links might be your best contribution to SEO. The hard fact is that most people are not strong in all 3 so do what you are strong in.   If you work with an agency, hopefully they have specialists in these categories that can either do, facilitate, or manage your SEO. The reality of SEO is it is a frustratingly complex topic that takes consistency of work over time to make a real and lasting impact and that can't be done with short-cuts and hacks.

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