You may be familiar with the term "Guerilla warfare" which conjures up images of unconventional fighting tactics against a larger, more traditional foe.  Guerilla marketing isn't this combative. But it can help you win the fight for your customer's attention by using creative tactics to raise brand awareness and engagement.  Taylor and Carter discuss: What is guerilla marketing Famous examples of guerilla marketing And more! Thanks for listening! P.S. For comments, questions, or ideas for topics, please reach us at [email protected]. We'd love to hear from you!

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