The last thing you want to do after spending money on new leads is the Customer Service Rep (CSR) blowing the sale once they get on the phone.  But Marketing isn't just the initial sale. Or getting leads. Failing to prepare the customer to be a customer for life instead of a one-time transaction is also a failure in Marketing.  This week we bring in a special guest, Brandi Biswell, to discuss how to get your CSRs involved (and excited) in the Marketing of your company.  Brandi is an expert when it comes to office management, CSR training, and human resources. She's a Certified Coach for Service Titan and trainer with CVC Success Group. Brandi was recently awarded the NCSG Friendship Award in recognition of her contributions and friendship to others in the chimney industry.  We discussed: The real value of a great CSR How office processes help or hinder the office team What functions of marketing CSRs can do in their daily job When a company should hire their first CSR Marketing automation And more! If you think your CSRs don't impact your marketing, we encourage you to listen to this Spark Live!

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