In this episode of the Spark Good Podcast, host Stephanie Malon-Rufi explores the fundamental questions every business owner should ask themselves to refine their offerings and maximize impact. Through a systematic breakdown of six key questions—Who, What, Why, When, Where, and How—Stephanie guides listeners in understanding their target audience, defining their unique value proposition, and optimizing their sales and delivery processes. Drawing from her own experiences, she illustrates the practical application of these questions in shaping her business offerings. By encouraging listeners to engage with these questions, Stephanie empowers entrepreneurs to align their businesses with meaningful causes, foster positive social change, and ultimately, spark good in the world. Free Quarterly Planning Download: https://unique-author-9818.ck.page/b17db98537  Strategy Call/Spark Session: https://www.sparkgood.net/spark-session Strategic Intensive: https://www.sparkgood.net/strategy-intensive Spark Coaching: https://www.sparkgood.net/sparkcoaching Learn more at: www.sparkgood.net   You can also connect with Stephanie through: Weekly Friday emails (short, simple with one or two key takeaways) - sign up here  Social Media -  (moderately 😉) active on ​LinkedIn​ and ​Instagram​ Spark Good website - check out the ​free resource page​ Take the ​Quiz: Is Your Business Impacting Social Change?​ Check out the catalog of episodes from ​Social Change Leaders Podcast​

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