Discover the secrets of standing out in product marketing interviews as I swap roles and become the interviewee with Henry Wang, a former Google product marketing manager turned YouTube sensation. Get ready to master the art of storytelling from this insightful exchange, where we unpack my journey from co-founding an e-commerce business to becoming a product marketing manager at Collinson. You'll learn how to craft a compelling career narrative and highlight your unique superpowers, like customer empathy, to make a memorable impression.Next, we unravel the complexities of stakeholder alignment and user insights with a case study that transformed a lounge management system. Hear about the real-world challenges of managing stakeholder relationships and how user-centered design can drive innovation. Discover how a live dashboard improved operational efficiency by 30% and how teamwork led to a 40% increase in product adoption, thanks to an unofficial research team that prioritized user needs and data-driven decisions.In our final segment, we explore innovative strategies for targeting off-peak travelers. You'll get exclusive tactics for identifying and segmenting audiences, from remote workers to retirees, to personalize your marketing campaigns. We share the power of influencer collaborations, content optimization, and loyalty perks to drive engagement and bookings. With a focus on growth and connection, we leave you inspired and equipped with strategies to enhance your marketing efforts as we step into the promising horizon of 2025.Support the showConnect with us: - Instagram: @sparknhustle Join the Spark & Hustle Community: - Share your journey with #SparkAndHustle Support the Show: If you enjoyed this episode, please consider leaving a review https://podcasts.apple.com/us/podcast/spark-and-hustle/, and sharing it with a friends.

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