In this episode Carly and Julie talk to Arif Isikgun, founder of Ai Beauty consultancy whose mission is to redefine education within the Beauty and Spa industry. In part 1 Arif shares his insights gathered over 16 years of working in many of the top luxury beauty retail and spa brands. He discusses the concept of retail and sales being an extension of the heart giving service we provide in the treatment room. Therapists have nothing to fear if we move away from the traditional ideas of what a ‘sale’ means and believe in themselves and their expertise. His no-nonsense educational approach is based on helping therapists and beauty consultants build confidence to create an emotional connection to deeply engage with their customers, empowering them to offer exceptional client and brand service.

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