More than half of adults in the U.S. receive news from social media, and that means social networks play an outsized role in politics. By looking at how media content is being consumed on social, you can draw important conclusions about the election, and more broadly about consumer attention. SocialFlow CEO Jim Anderson has more than a decade of experience working with high-growth companies and the social media platforms and played a leadership role in Vitrue’s successful exit to Oracle in 2012. He’ll draw on that experience and data from more than a trillion social impressions generated by SocialFlow’s blue-chip media clients as he shares his thoughts on social media and the election insights that will last well beyond this election season.

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