Join host Brady for the inaugural business owner interview on the South Metro Scoop Podcast, featuring Rob Satrom, founder of Feedbackwrench—a web design and marketing agency based in Lakeville, Minnesota.In this candid hour-long conversation, Rob shares his journey from serving tables at Perkins and selling computers at Best Buy to building a successful marketing agency that helps small businesses clarify their messaging and maximize sales. With over a decade of entrepreneurship experience, Rob discusses:The critical importance of front-end sales activity and prospecting for business growthWhy customer service and employee training make or break small businessesThe power of video content and digital marketing in 2025How to help businesses identify and solve their customers' real problemsStarting and scaling professional services firms, especially accounting practicesThe challenges of entrepreneurship: managing work-life balance, avoiding burnout, and prioritizing familyRob doesn't hold back on the realities of business ownership—from the temptation to let work consume your life to the importance of pumping the brakes with clients to truly understand their needs. He also shares practical advice on building a sustainable marketing flywheel through websites, social media, networking, and consistent prospecting.Whether you're a South Metro business owner, aspiring entrepreneur, or just curious about what it takes to build a local business, this episode offers honest insights and actionable strategies.Feedbackwrench website: feedbackwrench.comFeedbackwrench YouTube: youtube.com/@feedbackwrench/videos00:00 Introduction and Guest Introduction00:32 Rob's Background and Journey02:50 Feedbackwrench: Services and Approach07:19 Sales and Prospecting Insights11:38 Customer Service and Experience19:28 Clarifying Customer Needs26:49 Starting a Business: Key Advice31:11 Outsourced Accounting Model Explained32:12 Challenges in Marketing to Accountants36:01 Effective Marketing Strategies for Accountants40:46 Balancing Business and Personal Life44:51 The Importance of Prioritization47:25 Final Thoughts and Reflections55:54 Where to Find More Information

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