How instant coffee became the hottest Korea-wave export

South China Morning Post
15/11/2023 10 min
How instant coffee became the hottest Korea-wave export

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Episode Synopsis

South Korean exports of coffee mixes and instant coffee sticks have risen as the world’s K-drama fans react to seeing the products featured on TV series such as Moving, Vincenzo and My Mister. This Post story, reported by Kwak Yeon-soo and narrated by Charmaine Mok, explores how entrepreneurs in South Korea and the US are remaking the humble product into something that is now contributing to hallyu or the “Korean wave”.
Read Yeon-soo’s article here: https://sc.mp/2ecl 
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