In this episode of South Bay Buzz, Megan Lebre chats with Jo Delgado, founder of The Creative Inka, a brand and website design studio in Redondo Beach. They discuss Jo's journey from corporate life to running her own creative business, the importance of humanizing brands, and the power of a personalized brand strategy. Jo shares her experience and insights into the creative process, offering valuable advice for entrepreneurs looking to build a meaningful and effective brand and website. Megan also highlights her collaborative work on the rebrand of South Bay Buzz, emphasizing the transformation and newfound confidence that came from Jo's comprehensive and personalized approach. Tune in for an inspiring conversation about creativity, entrepreneurship, and community connection in the South Bay.Highlights00:00 Introduction and Jo's Welcome01:17 Jo Delgado's Background and Career Journey02:02 Starting The Creative Inka06:07 Balancing Work and Life08:37 Project Management with Notion10:59 Community Connection and Networking12:36 South Bay Buzz Brand Kickstarter13:51 Defining South Bay Buzz's Mission and Vision17:14 Understanding the Brand Workshop18:13 Vision and Values: Building Confidence20:25 The Power of a Strong Brand Strategy27:12 Website Design: Strategy First, Design Second28:57 The Creative Process: More Than Meets the Eye31:25 Leaving a Legacy: Humanizing Brands34:32 Upcoming Projects and How to ConnectTo Connect with Jo, follow her on Instagram and Facebook at @thecreativeinka and thecreativeinka.comTo Connect with South Bay Buzz, follow on Instagram, Facebook, and TikTok at @ SouthBayBuzz and @ thesouthbaybuzz. Thank you to Orange Door Spaces in Redondo Beach, a coworking/event/third space in the South Bay Galleria mall (and home of the South Bay Buzz podcast!!), for sponsoring this episode. Follow  @OrangeDoorSpaces  on social media and orangedoorspaces.com.

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