In the mere year and a half since it launched, Reju has already made substantial progress on its path toward scaling recycled polyester production. Last October, the textile-to-textile regeneration firm opened its first operational plant that will start deliveries this year, and it is not stopping there.

With textile industry experts at the helm—including former Under Armour chief executive Patrik Frisk as CEO—and IBM-developed technology underpinning its chemistry, Reju is on a mission to fully redesign fashion systems for circularity. Together with partners such as Goodwill, it is taking a value chain-wide approach to accelerate the textile recycling rate from where it currently stands at 1 percent.

In this episode, Frisk speaks with Sourcing Journal's sourcing and labor editor Jasmin Malik Chua about Reju's focus on textile-to-textile recycling solutions and why collaboration is critical to driving circularity forward.
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