Today on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about:
How we're still in the early days of building technology specifically made for podcasts
How we need to build software that makes the process of buying and selling ads more seamless
How we need better attribution technology because downloads aren't enough
Why Conor recommends that publishers build out other content channels beyond podcasting
Here’s our favorite idea from this conversation: Bryan and Conor don't agree about everything. And it makes for some interesting takeaways! Links:
Conor McKenna
LUMA Partners
The Download
Sounds Profitable: Narrated Articles
SquadCast
Credits:
Hosted by Bryan Barletta

Hosted by Arielle Nissenblatt

Executive produced by Evo Terra of Simpler Media

Special thanks to James Cridland of Podnews

Sounds Profitable Theme written by Tim Cameron

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