Wild Willie sits down with Craig Thorn, diving into his musical background and journey within hip hop. They discuss the transformative power of music, particularly during challenging times, and share personal stories of how music has played a pivotal role in their lives. Craig delves into his songwriting process while Willie considers the art of spoken word and its storytelling potential. The episode explores the craft of music-making, touching on technical aspects and the balance of creative roles. They discuss the impact of auto-tune, the evolution of music platforms, and the importance of authenticity. The conversation wraps up with insights on criticism, brand building, and music's lasting influence.

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