Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramThis episode delves into the challenges of fluctuating engagement on social media platforms like Instagram, exploring how these changes have particularly impacted larger accounts. The discussion emphasizes the importance of not heavily depending on a single platform for business success due to potential outages or algorithm changes, highlighting the Instagram blackout of 2021 as a case study. The host also shares personal experiences and lessons learned from marketing beyond Instagram, advocating for a deeper understanding of marketing fundamentals and the significance of email marketing as a stable channel for connecting with the audience. The episode concludes with actionable insights for entrepreneurs to diversify their marketing efforts, stressing the value of foundational marketing knowledge to adapt and succeed in the ever-evolving digital landscape.00:00 Introduction: The Importance of Engagement00:39 The Unpredictability of Social Media Engagement01:07 The Stress of Losing Engagement and Account Disabling01:28 The Thought Experiment: What If Instagram Shuts Down?03:00 The Instagram Outage of 2021: A Personal Experience04:43 The Importance of Diversifying Your Marketing Strategy05:59 The Power of Email Marketing07:38 The Power of Email Lists and Direct Communication08:04 Understanding the Fundamentals of Marketing10:34 The Constant Evolution of Social Media Platforms11:16 The Importance of Building a Brand Beyond Social Media12:53 The Power of Authenticity and Unique Branding13:18 The Risks of Relying Solely on Referrals13:50 The Importance of Foundational Marketing Knowledge21:39 The Importance of Marketing Fundamentals in Business Evolution23:18 The Importance of Understanding Your Ideal Client24:14 The Power of Email Marketing Revisited26:47 The Power of Content Marketing28:20 The Importance of Marketing in the Face of Change

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