Say hi to Jodie on InstagramCheck out Jodie’s websiteFollow the Visionary Rising on InstagramIn part three of the Aligned Sales Series, the focus is on 'The Art of Differentiation,' as coined by David Breyer. The episode emphasizes the necessity of branding to stand out in the crowded 2024 online marketplace. It argues that generic content and copy-paste captions are insufficient and introduces a framework for powerful branding encompassing vision, values, teaching style, areas of expertise, unique perspectives, and impactful offers. Through personal anecdotes and examples, the episode conveys the importance of intentional differentiation, urging listeners to leverage their unique qualities to create a brand that stands out from the noise.00:00 Introduction to Differentiation and Branding01:28 Embracing Competition and Neutrality02:25 The Pitfalls of Copying Others03:39 Discovering Your Unique Qualities05:12 The Importance of Intentional Differentiation09:28 Defining Your Vision and Values16:49 Understanding Your Style and Expertise23:35 Crafting Unique Perspectives and Offers28:33 Conclusion and Final Thoughts

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