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Listen "The Golden Pipeline: Mastering Internal Referrals"
Episode Synopsis
Dr. Christina Blatchford reveals how internal referrals can be a practice's most valuable marketing tool, generating 2.5 times more revenue than external marketing channels. She provides specific strategies for requesting referrals, including timing, appropriate language, and follow-up procedures. The episode emphasizes the importance of tracking referral requests and expressing gratitude to referring patients through handwritten notes.
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