This episode focuses on developing an effective dental practice vision statement. Blatchford coach Keri Weron outlines four key questions: identifying the team's optimal performance characteristics, defining the practice's transformative dental care mission, targeting patients who value comprehensive care, and establishing the team's underlying purpose. The episode emphasizes that a clear vision helps staff independently address challenges and reduces need for constant managerial guidance. Drawing from personal experience, Coach Keri describes transitioning from an insurance-based model to relationship-focused, comprehensive dentistry through vision-driven change. She recommends Simon Sinek's "It Starts with Why" for deeper understanding.

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