What does it mean to have a digital mindset and how does it open up possibilities in product development and manufacturing? On this episode of the Solutionology Podcast, Carl and Brian share DI Lab’s journey in creating a consumer product line that has grown exponentially by leveraging the power of a digital mindset and manufacturing process. It allowed us to approach the market without the constraints of traditional manufacturing, accelerate our product launch, and give us a competitive edge through customization. We started by solving a very specific problem which quickly revealed unexpected market demand and an opportunity to create a wide spectrum of products and variations. Our technology tools include the HP Multi Jet Fusion for printing and the AMT PostPro for finishing.00:00 Intro00:34 Welcome - we’re in a different space01:13 Product owners and manufacturers01:51 Product development & testing02:36 Solving a problem05:21 Mass customization workflow07:17 Segmenting the market for variations08:57 Maximizing value with a digital mindset09:56 The tools needed10:57 What we’ve learned

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