This episode of the Solutionology podcast is unlike any other we've done. Our guest is Todd Buness, the CFO and President of Prinsco, a long standing product development client of DI Labs. In this conversation we do a deep dive into the business and finance side of product innovation from his perspective. It's a topic that takes us away from the technical details of additive manufacturing and highlights how the benefits of additive support innovation with speed, rapid learning, and flexibility to iterate. Todd is a great storyteller and shares specific examples of how this has played out in companies he's worked for such as Cargill, Heraeus, and Prinsco. He describes himself as a "manufacturing guy" and not a typical CFO because of his strategic focus on bringing together the functional units of an organization to drive success. He talks about understanding customer needs, designing the right thing, getting something into customer hands as soon as possible for feedback, getting to market quickly to start a revenue stream and building a partner relationship with clients. It's a long-term, solutions-based way of thinking that is very aligned with our approach at DI Labs which is why these types of conversations are so much fun for us! Enjoy!00:00 Intro05:02 Inside the episode07:42 Bringing together engineering, manufacturing and sales08:30 Heraeus contract manufacturing approach10:21 Medical component example14:18 Not a typical finance guy15:35 Shifting the customer perspective at Cargill16:49 First ever customer solutions strategy18:25 Converting a commodity business into a solution model19:36 Beer barley examples22:21 Helping customers shift their thinking25:57 Story of shifting from commodity vs solution customers29:53 Scarcity mindset to opportunity mindset31:55 Enlarging the pie vs getting the lowest price33:04 Classifying customers to service them correctly34:19 Challenges of managing a program37:30 Advice to your younger self39:46 Getting the commitment to get programs launchedhttps://dilabs.cc/

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