00:00 - Introduction & Guest BackgroundMichael Bernzweig introduces Lakshmanan Raman from dadan, based in Riyadh, Saudi ArabiaLakshmanan's journey from marketing journalist to video industry expertCareer transition from SaaS ecosystem in India to international expansion08:30 - The Video Engagement ProblemWhy traditional video creation fails: 20-minute videos watched for only 30 secondsGap between video creation tools and distribution strategiesHow dadan bridges creation and engagement through interactive features15:45 - Interactive Video Features Deep DiveSix types of video interactions: polls, quizzes, feedback forms, open-ended questionsReal-world use case: Recruiter using video requests instead of traditional resumesAI-powered video summaries and meeting note templates28:20 - Platform Integrations & Marketing Funnel25+ platform integrations including YouTube direct publishingGo High Level integration success storiesComplete marketing funnel approach: awareness to testimonials42:15 - Enterprise Use Cases & Migration PatternsOrganizations consolidating multiple video tool subscriptionsAPI functionality for seamless video library migrationAsynchronous communication replacing quick meetings55:30 - Customer Feedback & Product DevelopmentImportance of continuous customer conversations for innovationSolving "boring problems" that add real user valuePremium pricing strategies through contextual video proposals
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