Today, my guest is Shekhar Chandra - the Global Practice Head at Irs Software Inc.Here are the key themes from the conversation: Shekhar initially disliked sales because he is more of an introvert. However, he was eased into the role by his company and his technical background helped him gain the confidence to sell because he understood the product.Building a brand: Shekhar highlights the importance of building a brand for oneself, especially when venturing into entrepreneurship.Shekhar talks about the concept of building practices within a company to focus on specific areas of expertise.Shekhar emphasizes the importance of trying new things and learning from failures.Shekhar highlights the need for salespeople to have a good understanding of the technical aspects of the product or service they are selling.Shekhar then talks about the challenges faced by Indian companies trying to take their products global.Marketing is crucial: Building a good product is not enough. Companies need to focus on marketing and building alliances with other companies to be successful in the global market.Shekhar describes three different methods for partnering with other companies:Highlights some challenges faced by Indian companies when they try to take their products global. Shekhar also offers his advice for people in two different career stages:Mid-life career crisis:Late career:Shekhar Chandra - aka SC Shekar is the global practice head at Iris Software Inc. https://www.linkedin.com/in/shekhar-chandra-740953/

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