ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Masterclass: Digital ROI with Kristen Pechacek, Mike McDowell, Jack Monson"
Episode Synopsis
Thanks to Social Joey and Gusto!
Kristen Pechacek of Self Esteem Brands joins Social Joey's Mike McDowell and Jack Monson to discuss new and innovative ways to see ROI on digital marketing. Kristen shares that to move customer perception, you have to play in awareness and consideration tactics; direct response will not change perception enough.
We'll also cover:
Is CPL dead?Using assisted conversionFacebook’s new Attribution programAre funnels outdated?Calculating earned media value on your organic contentFuture trends in the digital journeyDetails on MITCon!
Thanks to Social Joey and Gusto!
Kristen Pechacek of Self Esteem Brands joins Social Joey's Mike McDowell and Jack Monson to discuss new and innovative ways to see ROI on digital marketing. Kristen shares that to move customer perception, you have to play in awareness and consideration tactics; direct response will not change perception enough.
We'll also cover:
Is CPL dead?Using assisted conversionFacebook’s new Attribution programAre funnels outdated?Calculating earned media value on your organic contentFuture trends in the digital journeyDetails on MITCon!
Thanks to Social Joey and Gusto!
More episodes of the podcast Social Geek
New Year's Special: Franchise Goals
01/01/2026
Franchise Rock Stars: 2025 Wrap Up
16/12/2025
Live at The SMB Franchise Summit
09/12/2025
Live at Franchise Expo Austin 2025 Part 2
25/11/2025
Live at Franchise Expo Austin 2025 Part 1
18/11/2025
Franchise Marketing Fall Preview
01/09/2025
In God we trust