ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Give First Economy - How to Succeed at It"
Episode Synopsis
Marketer, business leader and 5 time author Kirby Hasseman joins the program for an analysis behind the adoption of a Give First strategy in sales and the benefits (and risks) associated with pivoting to this approach. In this Episode we examine the Appreciation Gap and it's consequence, share real-life examples of how your message changes when you adopt this strategy and the value of considering yourself a media Company, regardless of what you sell
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