Marketing as We Know it is Dead + the Plan Forward (Purpose!)

20/02/2019 35 min
Marketing as We Know it is Dead + the Plan Forward (Purpose!)

Listen "Marketing as We Know it is Dead + the Plan Forward (Purpose!)"

Episode Synopsis

Mark Schaefer's books on marketing rank among the most-read, ever. His blog, grow, is referenced by the most respected marketers around the world as a source of insight.
In this discussion, we unravel the reasons behind why marketers with the biggest budgets are failing and the lessons available to Companies of all sizes when considering how to attract and retain customers