In this episode, host I get straight to the heart of how to identify and convert different customer avatars for your business. If you’ve got more than one offer, you’re probably serving more than one type of client—and I explain why it’s crucial to distinguish between them. I break down practical strategies for segmenting your audience, from simple landing pages to interactive quizzes, and share why the right diagnosis stage is the secret sauce for better conversions. My clear checklist will help you build trust, structure your funnels, and create a path that meets your potential clients right where they are. Tune in to finally get clarity on avatars, segmentation, and messaging that converts—no more one-size-fits-all!

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