Managing the communications efforts for a university is a huge job. Doing the job when the university is in crisis even bigger. Chris Cook was the director of communications for Texas Tech University during three major crises. Two of them you may have heard of, but I wanted to talk to him about the crisis you probably didn't hear about or may have forgotten. Sometimes crises are best handled with one-on-one communications. He shares his experiences in this episode. Chris is now an Assistant Professor of Practice and Assistant Dean of Enrollment Management & Marketing for the College of Media & Communication at Texas Tech. 

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