Direct to Consumer Branding with VIVA Scandinavia’s Peng Lin

17/04/2022 12 min Temporada 3
Direct to Consumer Branding with VIVA Scandinavia’s Peng Lin

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Episode Synopsis

Leon sits down with Peng Lin, CEO and founder of VIVA Scandinavia, a consumer-centric glassware and accessories brand. Peng has a wealth of experience in manufacturing high-end products and managing consumer and sales data. Peng and Leon discuss Peng's unique background, his entrance into the glassware market, and why Kickstarter is such a powerful tool for product design and development. If you’re interested in one of our The Way Forward live webcasts, please visit https://peo-leadership.com/. Please reach out to Kelly May [email protected] If you’d like to listen to some of our past webcasts, we have recordings on our COVID-19 resource page (https://peo-leadership.com/covid-19-resource-centre/). Guests have included University of Toronto’s Janice Stein, Harvard’s Rosabeth Kantor. We’ve talked about such topics as mental health, leadership, the new world, and a host of others. If you’d like to find out more about our leadership community, please feel free to reach out directly to [email protected]. If you enjoyed today’s podcast, please subscribe and give us a review on Apple podcasts, or wherever you get your podcasts.  

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