ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "44. Influence - Reciprocity"
Episode Synopsis
The rule of reciprocity is an incredibly powerful lever of persuasion. As humans we are naturally inclined to repay a favor that has been given to us.
In this episode, we begin going through the levers of persuasion and influence from Robert Cialdini.
While reciprocity occurs naturally, there are several proactive steps we can take to best position our teams to respond positively.
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