This week on Smith Lane, Monaca and Callie sit down with Erin Duggan, President and CEO of Visit Sarasota County. With over two decades of experience in the tourism industry, Erin shares how her career has shaped her approach to promoting Sarasota as a must-experience destination.Throughout the conversation, Erin reflects on the impact of tourism on Sarasota’s economy and quality of life, explaining how visitor dollars support community projects and amenities. She highlights key marketing strategies, the importance of responding to shifting visitor demographics, and how technology is transforming the way tourism is promoted.Discover Sarasota’s hidden gems through a conversation that is both educational and filled with Erin’s passion for the community.About ErinErin M. Duggan, CDME is the President and CEO of Visit Sarasota County.Duggan began working for VSC over 20 years ago and has worked in a variety of roles before taking the helm two years ago.Duggan has been a long-time leader in the local community, serving as President of the Junior League of Sarasota and is a graduate of Leadership Sarasota, Leadership Florida, and the Gulf Coast Community Foundation Leadership Institute.Professionally, Duggan serves on the Board of Directors for Visit Florida, Community Foundation of Sarasota County, and the Lakewood Ranch community activities association.Duggan is a graduate of Florida Southern College and holds a Certified Destination Management Executive designation from Destinations International and Purdue University. Duggan lives in Sarasota and is married to attorney Patrick Duggan and they have two teenage sons. Connect with ErinLinkedInVisit Sarasota County

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