episode 2: content marketing rules

SMC: School Marketing and Communications
16/07/2014 15 min Temporada 1
episode 2: content marketing rules

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Episode Synopsis

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the growth of content marketing, the big shift in internet usage from PC to mobile, the controversial Facebook psychological experiment and answer what is the difference between marketing and communications. 

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