82: making a school video

SMC: School Marketing and Communications
26/10/2016 27 min Temporada 3
82: making a school video

Listen "82: making a school video"

Descargar episodio Ver en sitio original

Episode Synopsis

Brad and Scully discuss news that Victorian principals have been given a warning about leaking students' exam results early for marketing advantages. In addition, they examine a practical guide to AB testing; and some essential questions to consider when making a school video. This episode's commonly asked school marketing question looks at how to optimise content with Google Analytics. This week's school marketing example: VidyaGyan Leadership Academy's extensive waiting lists. The rants and raves segment looks at a controversial article by Mark Ritson, 'Is content marketing a load of bollocks?'

More episodes of the podcast SMC: School Marketing and Communications

235: Stop chasing clicks: how brand building drives long-term school growth 06/11/2025
234: Dude, where did my search traffic go? — Why AI summaries are changing SEO 01/10/2025
233: Putting your school brand purpose first and is anyone on Threads? 04/09/2025
232: Have your prospective parents already decided before they engage? 07/08/2025
231: How to get the most from your outsourced marcom support 03/07/2025
230: Working smarter not harder - survival strategies for solo school marketers 05/06/2025
229: What new School Marketers need to know, farewell Google Reviews and a rant about QR codes. 01/05/2025
228: Should you use emojis in your social media? Creating a strong tone of voice and lessons learned from Ferrari's Formula 1 campaign 03/04/2025
227: Digital Marketing update, is content still king and could you advertise without your school's logo? 06/03/2025
226: Font psychology and how to write a brief like Charli XCX 06/02/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA