143: six principles of success

SMC: School Marketing and Communications
17/10/2018 27 min Temporada 5 Episodio 143
143: six principles of success

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Episode Synopsis

Brad and Scully discuss Cindy Gallop's six principles of success. In addition, they examine how voice-activated tech can change the content marketing landscape and the reasons why behavioural economics is popular but why people should be cautious about it. Brad and Scully interview imageseven Account Manager, Kristian Lawrence, on mobile optimisation. This week's school marketing example: the Twitter communities reaction to the recent worldwide Instagram crash. The rants and raves segment focuses on the Google+ closure after its controversial failure to disclose a major data breach.

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