140: what makes a brand trustworthy?

SMC: School Marketing and Communications
05/09/2018 26 min Temporada 5 Episodio 140
140: what makes a brand trustworthy?

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Episode Synopsis

Brad and Scully discuss the use of hashtags on Twitter. In addition, they examine what makes a brand trustworthy; and using micro-influencers at your school. Brad and Scully interview imageseven Account Manager, Kate Chesson, on writing, content and proofing. This week's school marketing example: how to optimise voice search for effective SEO. The rants and raves segment looks at the role of creativity in marketing.

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