120: instagram for your school

SMC: School Marketing and Communications
29/11/2017 26 min Temporada 4 Episodio 120
120: instagram for your school

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Episode Synopsis

Brad and Scully discuss the second wave of advertisers boycotting YouTube over inappropriately placed ads. In addition, they examine the move from private to public schools by high income families; and the role of consistency and structure in brand management. Brad and Scully interview imageseven Account Coordinator, John 'Jiggles' Igglesden, on using Instagram for your school. This week's marketing example: the final episode of This Old Marketing podcast with Joe Pulizzi and Robert Rose. The rants and raves segment looks at an emerging engagement tool called kinetic currency.

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233: Putting your school brand purpose first and is anyone on Threads? 04/09/2025
232: Have your prospective parents already decided before they engage? 07/08/2025
231: How to get the most from your outsourced marcom support 03/07/2025
230: Working smarter not harder - survival strategies for solo school marketers 05/06/2025
229: What new School Marketers need to know, farewell Google Reviews and a rant about QR codes. 01/05/2025
228: Should you use emojis in your social media? Creating a strong tone of voice and lessons learned from Ferrari's Formula 1 campaign 03/04/2025
227: Digital Marketing update, is content still king and could you advertise without your school's logo? 06/03/2025
226: Font psychology and how to write a brief like Charli XCX 06/02/2025
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