109: current content marketing trends

SMC: School Marketing and Communications
28/06/2017 27 min Temporada 4
109: current content marketing trends

Listen "109: current content marketing trends"

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Episode Synopsis

Brad and Scully discuss current content marketing trends. In addition, they examine marketing content audits; and the latest martech trends to consider. Brad and Scully interview imageseven Creative Manager, Hayley Emmett on the importance of the brief. This week's school marketing example: using content for departments other than marketing. The rants and raves segment looks at serendipity in the predictable world of digital marketing.

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